Shopping for kids is a whole lot easier (and more fun) then shopping for us moms. They can look adorable no matter what we put them in. Plus the options for them feel endless. It is easy to start with them when planning out what to wear for family photos. However, I would argue that mom is most important when it comes to dressing for photos, whether it’s family, maternity, or newborn photos. This is because we are the hardest to shop for, we are the hardest on ourselves, and we care most how we look and feel in something.
In my What to Wear for Family Photo Tip Round Up, I spend plenty of time discussing ideas on how to put outfits together, color inspiration, bonus tips for dressing kids, and more. But what about moms?
Where can we find things that you will love and that photographs well?
Before I share where I like to find outfits for moms for family photos, I offer a couple of important things to consider.
Select something that is flattering. When you feel beautiful, it shows. Just because something coordinates well does not mean it will photograph well. If you hate showing off your arms and you pick a sleeveless, it will show. And if you pick something you feel beautiful in that will show too!
Select something you can move around in. Yes, you want to look your best, but you also want to be able to move around, play with the kids, stand, sit, sway. Things that offer a bit of movement can only enhance your photos.
Consider if you’ll be holding kids. Again, we move play, dance, and snuggle. If your outfit is low-cut that baby can pull down or you have to keep tugging on to stay put, look for something else. Once again, the last thing you want is to be adjusting constantly.
Oversized can photograph frumpy or make you look larger. I know all about trying to hide that postpartum baby weight. However, if a top is boxy it will photograph like a box.
If you’re pregnant, show off that baby bump!
Okay, let’s get to my favorite places to find outfits for mom for photos.
You may think of Pink Blush Maternity, however, they also have a great women’s line. They have lots of great options, plenty of colors and styles, and they have something whether you’re pregnant, nursing, or past that stage all together.
I personally have ordered for my own maternity photos, but have seen many cute options for women who are not pregnant.
Another perk, they often have sales and returns are simple. I had ordered several dresses to try and found a couple that just didn’t fit well. Sometimes shopping online can be a pain, but in this case it paid off.
This one may shock you. Amazon?! But yup. I have found several tops and dresses from Amazon. Again, they have plenty of selection, many with 2 day shipping in case you’re in a crunch. Plus, you can easily return something that doesn’t fit well or you don’t like.
I have personally ordered a top for my own newborn session along with a dress for family photos. Several clients whom I have complimented on their outfits said they got them from Amazon (like the mama’s dress above).
Nordstrom (and Nordstrom Rack)
Who doesn’t love Nordstrom? Very few compare to their service, return policy and quality. Even shopping online is easy because returns are hassle free. They have plenty of options no matter your style. If you go in store the sales people are super helpful and knowledgeable. Plus, you could try a Trunk Club letting them know you’re looking for something for family photos and they could help there too. Plus in one stop you’re able to find and outfit, shoes, accessories, or something for the entire family.
If you have a bit extra time to shop, I have found great pieces for family photos at Nordstrom Rack at a great deal. The top in my family photos above I found one fall and became the basis of our entire color scheme that year.
Client Favorite Places Round Up
I went ahead and asked friends and clients where they have found great pieces they loved for family photos too. While I haven’t personally tried them, I’ve photographed these moms and know they looked beautiful.
Anthropologie – Again, so many cute styles though not without a higher price tag.
Carly Jean Los Angeles – I looked them up and their stuff is super adorable and neutral. I was warned to double check what you order as their return policy is for store credit only.
Rylee + Cru – They have beyond adorable outfits that coordinate well with their younger kids line.
Banana Republic – Another place with great classic tops and dresses.