People have short attention spans. So when someone comes across your business you have mere seconds before people decide if they want to learn more. Your first impression matters. A branding photography session will help you make the impression you want to make.
I may be biased as a personal branding photographer, however, the images you share on your website and social media can make or break your business. Think about how you consume content, how you decide to purchase from a company.
If given to equal companies, but one has poor photos (or worse, no photos) and the other has gorgeous photos that gives you a clear idea of the brand, which would you choose? We may be taught not to judge a book by its cover, but we do. Why? Because it saves us time and because we cannot help it.
The benefits of a branding photography session are many. So let’s start with the most obvious one.
A branding photography session will make your business appear more professional.
Just like was mentioned above, professional photos from a branding photography session versus the smartphone selfie will always win out. Your branding session will give you high quality photos to show clients you are professional, you value your business.
Further, you will receive a variety of cohesive, on brand, images to use everywhere.
During your branding session we will create images that you can use on your website, on social media, for profile photos, and/or marketing materials. No matter where someone comes into contact with your brand you will have a cohesive look and feel with imagery that matches your brand and business.
A branding photography session gives people a feel of you and your business, making it easier for them to become paying customers.
What words would you use to describe your business? Are you outdoorsy? Modern? Laid-back? Approachable? Are you animal, kid or family friendly?
Your images can tell potential clients in split seconds so much about your business. They can give them a feeling of what it is like to work with you, what to expect, and if you are the right fit for them. It can help make their decision easier, leading to more sales for you.
Your business and offering are too important to lose potential clients because of your visual presence. You are passionate about your business, about what you do. Show it, give people a chance to want to learn more and to choose you with a photography branding session. Contact me to book your session and start loving your business branding.
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