Running a small business takes time. It usually means you’re wearing multiple hats. Owner. CEO. Content Creator. Social Media Manager. It also manes you’ve probably heard that you should batch create content for your small business.
But why? What are the benefits for batch creating content? And let’s be honest. What even does it mean to batch create content?
When you batch create content you are working on one specific task at a time.
For example, you may write all of your blog posts for the month (or the week, or for two weeks – you get to choose the right amount of time to batch at once). Then you may write all of your posts for social media for any given period of time all at once. This is batching content.
Compare that to writing one blog post today. One social media post tomorrow. Then another social media post the day after that. Then the next day, writing another blog post. And so on.
When you are first starting out in business, you may have extra time as you don’t have many clients taking up your time. It may be easy to spend a little extra time coming up with a post for social media. You can write blog posts as they come to you.
However when you are batching content you can efficiently schedule your content.
Coming up with what to share on social media takes time. Even if it takes you 10 minutes each day, that adds up. And what happens when you find yourself staring at a blank cursor, or searching for an hour for the “perfect” photo to share with that caption? You’re wasting time, time you likely do not have.
Batching allows you to get into the mindset for one thing, like blogging, and write them all at one time. Then move onto coming up with captions and finding photos. The process saves you time.
Another benefit is that you can write content with a strategy and purpose.
When you are writing things day by day, your mood, motivation and mindset all can impact what you come up with. It is also more challenging to stick to staying focused on your goals only looking one day at a time. However, when you batch create content for a month you can ensure you’re sharing on those topics you need to most that will move the needle in your business.
When you batch create content you allow yourself to focus on other areas of your business.
Once you have a chunk of content created and scheduled you do not have to worry about it for a little bit. You can focus on writing that course, improving and serving your clients, or anything else you want to focus on. You can also use that free time to spend not working! (Now that’s a novel idea, huh?!).
Do you want to get started in batching for your small business?
Grab my FREE Content Planning Tools that will help you to batch create content. Ready for the next step? Take my Batching Content Strategies self-paced course for my entire process on batching content with purpose for your small business.