You have spent time writing and putting together content for a blog post. Then what do you do? Share it once on Facebook and call it good?
No way! You’ve put in the work, you have valuable information to share, so let’s share it!
By reusing your blog content you are making your work go further, saving yourself time and getting a bigger reach with your work. Instead of feeling like you have to be constantly recreating the wheel for everything you put out, let’s maximize each thing. Trust me, it’s easier than you think.
I’m sure this list isn’t extensive, but it will help get those wheels turning on fresh ways to make your blog post go further.
Share the full post on social media.
The first thing I do after publishing a blog post is scheduling posts on Instagram and Facebook. This first time I’m sharing I keep the information more broad while still attention grabbing to get people over to read the entire blog post.
This is probably something you’re already doing and maybe where you stop. But no more, ready for the next steps?
Take a single key point and share on social media.
A few days to a week after you share your full post, grab one key point and share it on social media. Let that tip be great information that your community will love. You can choose to link back to the blog post or not (it doesn’t hurt, of course!). But without any extra work, you’ve created a second post for your blog.
And even better, if you space them out, you can use each key point as a separate post on social media. Think about that. If you write a post like “5 Tips on What to Wear for Family Photos,” you now have 6 separate posts without any extra work (that’s one for the full blog and 1 per tip = 6 posts).
Okay, so with social media covered, what’s next?
Send out topics to newsletter subscribers.
Reach out to your newsletter list and share with them the great content you’ve written for them. Start with one or two of the tips in the email and link back to your blog post for the rest of the tips.
Include in emails and prep info for clients and potential clients.
If your blog post helps clients prepare for a session or answers frequently asked questions, share it with your clients. For example, in response to a family session inquiry, include links to a What to Expect for a Family Session. Once a client books, include the What to Wear Tips in their preparing for your session email.
(Looking for ideas on which emails to include in your email templates? Grab my free E-Mail Checklist template here.)
Create pins on Pinterest.
Pinterest is a wonderful place to share content. People use Pinterest to search for things. Use your content to answer those questions, inspire, and connect with others. Each blog post can be shared numerous times with different images/cover images and wording to draw in potential viewers.
Share in Facebook groups (when allowed).
This tip I suggest using lightly. You want to ensure you are following Facebook group rules as some groups do not allow self promotion. I also suggest engaging with others in the group and offering information to be helpful without pushing your own content. You don’t want to get blocked or banned from a group, nor do you want to appear spammy. However, when done well and you’ve shown you truly care to help others they will appreciate when you share free information though blogs.
Here’s an example of sharing in a Facebook group. Let’s say you’re in a baby group and people are asking for ideas for their newborn photos, share a link to your what to wear blog post, etc.
Whew! Are you inspired to get more mileage out of your blog posts? Are you feeling relieved?
With one post you can create multiple social media posts, send a newsletter to stay top of mind to your mailing list, create pins for Pinterest and more. I’d say it’s worth writing one good blog post to share, wouldn’t you?
On last point to make. Remember, not everyone will see everything you post on social media. Don’t feel like you’re overwhelming your audience by sharing on multiple platforms. People will come into contact with you in a variety of ways, you’re just making sure your best work is getting the exposure it deserves.
Did you love these business tips? Head to the blogs below for more ideas, inspiration, and information to help you run your business more efficiently leaving you more time for the things you love.