Blog writing tips may not sound like a sexy topic. Yet, I’m so passionate about blogging because it truly can positively impact your small business.
When I first started my business, I struggled to find clients. I felt like I was playing the waiting game hoping someone would reach out to book a family photo session. Often clients were friends of mine, or even friends of friends that had been referred to me. While word of mouth is HUGE for my small business (so thank you for sharing me with your friends and family), I wanted to reach more people. I wanted to help serve my clients better.
That is when I found blogging and how it could really benefit my business.
Yet, I spent a while blogging all wrong. I would post a ton of photos of cute families and say, “look at this cute family!” This was not helpful at all and the only people that would really care about those blogs were the actual family.
Through courses, trial and error, and blogging for over 10 years now I’m sharing my top blog writing tips beginning with how to structure your blogs.
With this simple structure you’ll be able to more quickly write blog posts for your small business!
My first blog writing tip is to begin with a clear introduction that includes a goal for your post.
Remember in 5th grade where you had to write papers with the first paragraph being an introduction? There is a reason your teachers drilled that into your heads.
Your post needs to begin with something to pull your reader in and tells them where the post is going. What will they learn from reading your post?
Of course you can get creative and share a story (just like I did in this post) or you could ask questions to hook them in. However, make sure you include that line or two that says what the point is of the post and why they should stick around reading.
After your introduction, include 3 to 5 facts related to the title of your blog post.
Again, go back to the basics of writing. After your introduction have points that “prove” or support your title and the main claim in your introduction.
(See the bottom of this post for a mini outline to get a full picture of a blog post structure).
You can, of course, include more than 5 points. However, make sure they are truly supporting that main title. Often people include too much information or get side tracked and end up including things that are not relevant.
Finally, the last blog writing tip is to have a brief conclusion and a call to action.
After you’ve made your point, wrap it up and offer your reader the next step. What do you want the reader to do next? Guide them? Is it offer more information on the topic in other posts? Is it to sign up for your newsletter or book a session with you?
Don’t leave your reader with an easy time to just click away from your site. Instead guide them to the next step.
Introduction, 3 to 5 supporting points and a conclusion. That’s it.
Keep it simple and easy to follow and your readers will stay engaged with your content. Below you will see a sample outline for a blog post on What to Wear for Family Photos.
For an example of these blog writing tips with a specific blog outline see the graphic below.
Blogging with a purpose can truly change your business. It is also the basis of my batching strategy which I share my full step-by-step process in my Batching Content Strategies Course. Click the link below to see how the right strategy can save you time while help you grow your business.