Your blog title is one of the most important parts of your blog.
Of course the content is important. However, if your blog title isn’t effective no one will ever read the post itself. How you title your blog will not only impact if people will want to click, it will impact if people will be able to find your post when people are searching for something.
One of my biggest blog writing tips is to ensure your blog title isn’t “cute” but instead tells the reader what to expect. That post focuses on the entire blog, but today I’m sharing 3 important tips for writing better blog titles.
This post is quick and actionable so you can start writing better blog titles.
Are you ready?
Let’s go!
Before you write anything, begin with a goal in mind.
What is your business goal that you’re working towards? Is it gaining clients for your newborn photography business? Do you want to ensure your family photography leads better know what to expect?
Starting with your business goals will help you write a blog, and thus a blog title, that will help you reach those goals. This is one of the fastest ways I come up with new blogs to write month after month.
Psst. Here’s a secret. Beginning with your goals will not only help you with your blog titles, it will help you create content (like posts for Instagram and Facebook) with a purpose and a strategy.
Next, when writing your blog titles research keywords.
Again, if no one can find your post, no one will read it. Researching keywords can help you know what people are searching for and how popular a particular keyword is.
You may learn that no one is searching for lifestyle newborn photographer, but they are searching for newborn photos. The distinction can be a make or break it for a potential client coming across your blog when researching for “newborn photos” and then wanting to book you.
Since you want your keyword in your blog title, having that keyword research done first will help ensure you have an effective post.
Finally, keep your location information out of your blog titles.
At one point it became very popular for photographers to write blogs with their location in every title.
If you were writing a post to help explain why you don’t use props for newborn photography, you might think you should title it
“Why I don’t use props for newborn photos | 100 Acre Wood Photography“
The idea was that if we had a bunch of posts with our location in them, we were helping people know where we are. The problem is that you can only rank for your location ( in this case 100 Acre Wood Photography) twice. After that your page is competing for those two spots. Meaning your pages are competing with itself instead of using opportunities to rank for other keywords.
By leaving the location out your blog title will be much more effective.
With these three simple steps you can start writing blog titles that will get found, help you reach your business goals, and get people onto your website.
We discuss not only how to write effective titles, but all aspects of blog writing to grow a photography business in Master Blogging: a Course for Photographers who want to grow their business.
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