Do you ever find that during your busiest season it’s easy to come up with all of these extra things you want to be doing for your business, but then comes slow season and you feel stuck on what to do next?
Which of these photographers are you?
Busy season is over you feel:
- completely burned out. You don’t want to pick up your camera or answer another email for as long as possible.
- wanting to up level your business but feeling unsure what steps to take next to make your next year even better?
Honestly, each year I can usually relate to both of those things. I desperately need a break, but don’t want to lose that momentum of a great year.
I put together a checklist to help myself stay on task, regain focus, and push my business each year. I’m sharing that with you here.
For now though, here are 3 things you can be doing in your photography business during slow season that can help your business continue to grow.
These are things that are easily overlooked but so important. Ready for them?
Refresh your portfolio on your website during slow season.
When was the last time you updated your portfolios on your website? Having fresh images that best represents your style, brand, and your work will help attract those dream clients you’d love to work with. While you’re at it, purge those images that are older that don’t reflect your work or work you want to do.
Another thing to do for your business is to have headshots taken so you can show up online professionally.
You’re a photographer, you value photography. So you need to act like it. Stop showing up with selfies or old photos of yourself. Your clients want to see you! Book a photographer, or arrange a swap with a fellow photographer to do each other’s headshots. Take a bunch to use for your website and social media.
Have a variety of images taken that show you “behind the scenes” along with more traditional looking at the camera. Show your personality and your brand.
Slow season is the perfect time to streamline your photography business.
Think back to busy season. Where did you find bottlenecks? What areas did you run into snags during fall? Did you keep forgetting to invoice clients their final balance? Looking into a CRM like Honeybook. Did you find yourself spending too much time writing emails? Create email templates (or purchase my done for you email templates) . Streamline your business while you’re not bogged down to have a smoother year.
Just by tackling these three things you’ll do so much for your business during slow season. Looking for more ideas on what to do? Make sure you grab my FREE Start the Year Off Right Checklist.